Fashionistas

Logotype, Stationery, Shoe box, Print Marie Antoniette, Graphics

Role: Art Direction,Branding, Graphic Design, Illustration, Packaging

Project Overview

Fashionistas is a brand of fashion footwear inspired by the glamorous world of celebrities. It’s the brand of choice for all Venezuelan fans who want to stay on top of the latest trends. Designed for the modern young woman, sold at an affordable price and perfect for any occasion.

The Solution

The logo consists of a diamond, the universal symbol of glamour and luxury, topped by a mirror-image ‘FS’. Black diamonds are a rare luxury, and the logo’s colour scheme draws from this concept to highlight the brand’s exclusivity. The second ‘i’ is rotated 180° to become an exclamation mark, lending the brand a sense of excitement and positivity. The logo incorporates a mirror image of the letters ‘FS’.