The goal was to effectively summarise the kinds of subsidised reforms offered by the German Development Bank (KfW) within a socially and economically cooperative framework with an eco-friendly focus.
As the KfW is a bank that lends money to other banks, the project’s biggest challenge was to design a logo that would blend in seamlessly with the different brand identities found on the other banks’ respective websites.
Three completely vector-based graphics, drawn in isometric perspective using a primarily flat and minimalist style, with broad, unassuming surfaces dominated by neutral tones.
- Client: KFW Bank aus Verantwortung
- Agency: Big Picture
- Type: Illustration