Prints, Display, Shoe Box, Patterns

Role: Art Direction, Graphic Design, Illustration, Packaging

Project Overview

For those who want to feel different and stand out from the crowd, Jump Europa seeks to complete its wide range of footwear designs with new, dynamic prints inspired by the latest trends.

The Solution

The company’s spring-summer collection features colourful, lively patterns that draw ample inspiration from Mexican textiles, Russian folklore, and current trends in illustration, with an emphasis on lines as the basic structure. The trainer design patterns combine traditional elements with modern touches, contributing to the collection’s fresh and original image.

An elegant logo with simple colours and a distinct, professional accent was chosen for the company’s displays and shoeboxes, fitting seamlessly into the brand’s already diverse shoe catalogue.