Jump Venezuela

Print, Shoe box, Graphic

Role: Art Direction, Graphic Design, Illustration, Packaging

Project Overview

Like its European counterparts, Jump Venezuela seeks a new, World Cup-themed image to use in its spring-summer collection, in addition to an image of musical duo Wisin & Yandel, the newest faces of the brand.

The Solution

The design is based on the classic hexagonal pattern of a football, with the dark patches reflecting two repeated motifs: the official leopard mascot and the droplet-shaped brand logo.

The graphic logo, which will be used on both packaging materials and posters, comprises an elegant image with predominantly dark tones and a reduced colour palette.