Label Design, Branding, Banners
Role: Art Direction, Graphic Design
Botanical coordinator Igone Amoztegui decided that it was time to rebuild the brand’s image from the ground up. Once Igone Natural’s logo had been restyled, it was time to rethink the brand’s entire image, making changes to packaging, labels and overall digital presence.
Reducing the size of brand labels offered multiple benefits. Not only did this help the marvellous textures of Igone Natural’s creams and ointments to truly shine through, but it also minimised the amount of ink and paper used to produce them, making the brand more environmentally friendly. The new design is decidedly professional and minimalist, with typography featuring as the main element of focus.